OVERVIEW
MAP Accountancy firm based in Manchester were looking a bespoke graphic to explain and help visualise a key component of their sales process. MAP needed to show clients the different levels within their Finance Maturity Curve – and explain what was included in each level. The graphic was to be used to share with new and old clients, for use on their website homepage and across social media.
THE JOURNEY OF THE GRAPHIC
The Finance Maturity Curve (FMC) started as a hand drawn graphic and went through several different stages before ending on the final design (last image) which is now used throughout MAP’s communications to clients.
OUTCOMES
MAP now use the final graphic across all platforms and it has helped them sign up new clients on the back of the FMC graphic and it’s clear and precise message for both staff communicating the information to new clients, and the clients themselves.
If you’re looking for bespoke process graphics or infographics, please contact us today for more information.
